MillerCoors (now MolsonCoors) was experimenting with a new product innovation and wanted a digital campaign to help them launch it. Introducing the fly-by-night, Miller Fortune. At Digitas, we created a website and mobile rollouts for the brand, and developed a social presence that was all about FOMO-inducing night life. The content quality was top notch, but the beer quality...let's just say it wasn't in the cards.